There’s no point in having a website if no one knows about it, so I ensure that sites reach their full potential by recommending ways of encouraging every target audience to visit and use it.
Used correctly, the web can help companies touch a wider audience at a lower cost and with greater flexibility than traditional marketing channels. It certainly won't replace offline communication, but it can offer a single point of contact for customers, provide another sales channel, promote offline campaigns, and disseminate news stories very rapidly.
Pay-per-click
Pay Per Click (PPC) advertising sends qualified traffic to your web site from major search engines such as Google or Yahoo. These ads can also be used on associated web sites in addition to the search engines. PPC can be the fastest way to start an Internet marketing campaign. My service includes:
- setup of pay per click advertising account
- pay per click management
- pay per click review & optimization
- multivariate testing of ads
- optimization of landing pages
- reporting
Search engine optimization
Search engine optimization is an effective and economic way to bring more targeted leads and increased sales to your business. With proper optimization of your web site, this will lead to more visibility in the top search engine rankings for your targeted keywords.
Emailing
Email marketing is a proven cost-effective channel to generate sales, increase customer lifetime value and acquire new customers. Companies that are slow to integrate e-mail marketing solutions into their ongoing marketing plans stand a strong chance of losing their edge to competitors who have taken these steps.
I can help companies who are just beginning to explore how to use email marketing / newsletter in their communication plan. I can develop a comprehensive email marketing plan including the creation, implementation, distribution and reporting of each campaign.
Link / Ad Placement
In order to maximize your online visiblity, you have the possibility to insert your link or advertisement on industry leading websites and directories. To facilitate this process, I offer my expertise to find these websites but also to create an online advertisement that best fits your marketing needs (Flash and gif formats).